“Illuminating” the Legacy Concept in Higher Education

In this election cycle, like just about every previous election cycle of recent memory, the role of higher education in improving society has been raised and debated. The past sixty years have seen unprecedented growth in the higher education sector, with a proliferation of for-profit and distance-learning options supplementing established research universities, liberal arts colleges, and community college programs. (For a more comprehensive, but not exhaustive, look at the history of higher education, see John Thelin’s A History of American Higher Education).

This growth, coupled with an ever-increasing pool of student applicants, has created a situation in which institutions of higher learning must distinguish themselves from each other in order to attract qualified students, and “alma maters” must compete with other deserving charities for the discretionary spending of alumni in order to maintain and improve programs to sustain this high level of competition. The result is the advent of a highly sophisticated marketing program! But what can a particular institution of higher learning market beyond widely available and sometimes stultifying statistics? The answer is something very familiar to public historians and historic preservationists: heritage. Continue reading

Independent Research for the Independent Consultant Part 2: Making Your Clients’ Interests Your Research Interests

In Part I, I talked about balancing your consulting work with your own research work. Setting aside the fact that pursuing your own research in addition to your consulting work may throw the rest of your life out of kilter, you will have to assign a rather high priority to your own research—after your clients’ needs, of course—if you want it to come to fruition in the form of publications. So it helps if the research you do for clients neatly dovetails with your own interests, as was the case for me with the book project I discussed in Part I.

As an independent consultant, you are free to pursue work in your area of interest. (And the more broadly you define your area of interest, the greater the chances that you’ll work in your area of interest: I fit a lot under the headings of “20th Century business and urban history.”) Operating on the theory that beggars can’t be choosers, you should never turn down work, however, and so, if a client engages you in what is, for you, a new topic, consider leveraging it as a new direction of research for you. Continue reading

Independent research for the independent consultant, Part 1: Making time

Prompted by Adina Langer, my colleague on the NCPH Consultants Committee and one of the editors of this blog, I am going to relate how I have pursued a research agenda independently of my work for clients. Admittedly, my career as a historical consultant has been somewhat eclectic, but I hope that you may find at least some of what I have to say applicable to your own situation.

Having a fair amount of flexibility in arranging work and pursuing research topics that dovetail with my consulting practice are the two primary reasons that I have been able to conduct a good amount of independent research over the past twelve years. Continue reading

Mind in the marketplace (Part 3): A practical primer

What kind of knowledge and skills do you need in order to create a viable historical consulting practice?

Becoming a consultant requires more than simply deciding to work for yourself.  It requires the shift to a new mindset, because as an independent consultant you become a creature of the marketplace.  This means two things: First, you must have something to sell.  Second, you must figure out who will buy it.  As a consultant it is your job to understand the marketplace and respond to it.  The capacity to do this effectively will be a primary determinant of whether or not you succeed in your consulting venture. Continue reading

The networked consultant: Using social media, Part II

social media iconsIn my previous post I discussed the value of using social networking platforms for networking. In this post, I will discuss how to use social media for marketing by focusing on building an awareness of your “brand.” Social media provides an opportunity to present yourself and your business to diverse audiences in diverse ways. Taking advantage of multiple platforms to let potential clients get to know you can help you build a reputation as an “expert” and to create a public persona that invites trust.

Social media provide a platform that allows you to show your professional face and a little of your personality. When you use it properly, your potential clients may be first attracted to the work that you do. They may then stick around to learn more and find that your personality and outlook jives with theirs (or doesn’t) before they even get to meet you or talk to you. Continue reading

The Networked Consultant: Using Social Media (Part 1)

The Internet gives consultants the opportunity to showcase our expertise for a broad audience while also allowing us to define our niche. We once relied on a web page to represent us online, but people are now turning to social media to find reliable “experts.” Platforms such as Twitter, Facebook, and YouTube allow us to reach beyond our traditional groups to make the case for our value to those who may not otherwise seek our assistance. This two-part post discusses the value of social media for the public history professional. Part One focuses on how to use social media for networking. Part Two focuses on using online networking to find potential clients.

In the Beginning There Were Listservs

A year and a half ago, I was offered an interesting opportunity to speak at an Australian library conference. In an effort to publicize one of my books, I posted information about it on the PubLib list and it was here that it got attention from a colleague overseas. Listservs have been around since the 1980s, when a student developed the idea to automate the management of email lists so that messages could be broadcasted to a wide audience. I began using them as a young librarian as a go-to place to get advice from colleagues and to network. Listservs are still one of the first places I turn to find colleagues. My invitation was affirmation of the value of this “old” standard form of what we now call “social media.” In the early 1990s, there was no alternative to the listserv. If one wanted to network with colleagues in another way, one would need to pick up a telephone, go for a visit, or attend a conference. Today, the choices are almost limitless.

Explore and Choose Your Social Media Platform

Every day, people are developing new, sometimes more efficient ways to reach out to others around the globe. A consultant who stays abreast of these diverse online tools will have an advantage, but the trick is to explore and then settle in. Find the online tools that work for you and use them. Use them regularly. Merely putting yourself out there is not enough. You must engage your audience, which for the purpose of today’s blog post is made up of your colleagues. People want to get to know you. They want to learn your interests. They want to learn to trust you and what you have to say. You need to stick around long enough for them to do that. One thing to keep in mind about social media is that there is no possible way for you to use everything. There is not enough time in your day to commit to using everything regularly. Try new technologies and then wisely choose those that will best reach your audiences.

LinkedIn

Every professional should have a presence on LinkedIn. This tool is recognized as the place to network with colleagues irrespective of your field. There are other similar places online to network such as Ecademy and Xing, but LinkedIn is the largest and most recognized.  LinkedIn allows me to connect with colleagues much like “friending” on Facebook and many of its components work similarly. On LinkedIn, I post my resume, information about my business, references, and status updates.  On LinkedIn, I connect to professional groups and seek introductions to others beyond my own professional circle, through mutual connections, to assist me when needed. Similar to Facebook, LinkedIn allows me to cast a broad net to reach my audience, but it also allows me to hone in on those with closely related interests through the “Groups” feature.

Twitter

My favorite online networking tool, by far, is Twitter. Twitter is unique. It allows you to post in a short blurb, anything that is on your mind. There are many ways to use it as a social networking tool, to build a following and to create conversation. I tried Twitter at first by “following” some people in the history field. My own tweets (postings) consisted of generic tips on managing archives, which is my general area of expertise. Here are some ways I tweet:

  1. I start the morning by scanning archives news online and then tweet stories that interest me or that I think my followers would find interesting.
  2. I retweet interesting posts by others and comment regularly (there is that word again) on what they have to say. (Aim to promote yourself and others. What goes around comes around on the Internet!)
  3. I tweet quotes from my books and other writings.
  4. I follow Twitter memes (trendy topics) that relate to my field and discuss them with colleagues.
  5. I use hashtags # that serve as a way to catalog tweets so that those who are interested in different topics can find them. #archives #museum #library #history #familyhistory are some of the standard ones I use that have helped get me noticed in my own field.
  6. I check in numerous times during the day and post about interesting things that are happening, important business related news I come across, and to check what others are saying. I learn from my colleagues and they learn from me.

Twitter interweaves with my work. I have a strong enough network that I can jump on and ask a question of a particular person who I know would have an answer for me. People do the same of me. What are some quantifiable ways that Twitter has helped me among professionals? I have been asked simple questions of colleagues who see me as an “expert” in certain areas. I have been invited to write on blogs (such as this one), and I have been invited to make presentations through my Twitter connections.

Connection Potential 

Online social networking offers you the opportunity to get to know people outside of your usual social circle. You can make connections with people around the world and with people in related fields who you may not meet, for example, at conferences. I have connections to other archivists and librarians, but also to reporters, genealogists, museum professionals, historians, art historians and others who recognize me as a colleague promoting cultural heritage.

Building connections takes time and patience. Put yourself out there and see where it takes you. You may find yourself with connections and opportunities that you never before considered.

~ Melissa Mannon