I can’t even tell you how many crackpot business ideas I’ve had over the years, from producing greeting cards to owning an art supply store to selling candy in vending machines. They never came to fruition, but then I had an idea to create ready-to-solve scavenger hunts. The hunts would be self-guided tours of walkable areas, but a person or team has to solve puzzles using landmarks in order to know where to go next. When my wife, the realist, thought it was a good idea, then I knew I wasn’t just looking through rose-colored glasses. I started selling Clue Town Books in September 2012 with only two hunts: Piedmont Park and Oakland Cemetery in Atlanta, Georgia.
It’s easy to articulate what Clue Town is now, but at the time of its creation I had no idea how it would work. I spent weeks surveying the 190 acres of Piedmont Park in its entirety. I spent months designing paths, beta testing with adults and kids, redesigning paths, and beta testing some more. When I experimented with a path that used permanent landmarks (for example statues and historical markers) instead of self-planted signs, that’s when things fell into place. Folding in history allowed me to transform Clue Town from a series of puzzles to interactive storytelling.
I have a theory that a person doesn’t have an interest in local history until he or she has been affected by change first-hand. Perhaps a favorite restaurant closes or a new skyscraper alters the skyline. This makes each witness a historian for the short term. These bits of change compound over time to make one realize that nothing is constant. The city is different now than when you first arrived, and the city was drastically different generations ago. People and events are changing cities all the time, even while traces of the past often remain. Continue reading